Google Webmasters & Analytics Tools
Google Webmaster is a culmination of its in-hand knowledge and suggests methods to keep the page ranking very high. It has been built by the engineers of Google, top search engine of the world. The trick is to follow its guidelines and shape your site into a revelation.
Common trends are to use texts, good keywords, relevant domain name and hierarchy in works. It means that you cannot return back to shoes after talking of Reebok. That is bad technology.
It defines the black hat measures for you and maintains that you should avoid them. It throws you light on how to be a darling of the SEO antics. SERP (Search Engine Ranking pages) are very important all for the life span of your site. To put it in simple terms, Webmaster is true to its name. It is indeed the master of the web techniques.
Analytical tools meanwhile need you to get registered and then they provide wholesome benefit. They are free although you may choose paid sections to merit better work. They will give you details of the sites that are doing well in your niche. They provide you the number of people hitting your site in daily and weekly average. Also the pop ups and back links that bring you the most clients.
They will also tell you about the recent trends and the forsaken ones.
The best is their analytical reception of various sections. Suppose your site deals with translation and advertising. Simple information of the ratio of people hitting both domains would give you an idea where you are going wrong and which section needs to be boosted.
Also if there are maximum hits from a country, say, Canada, where you may not have a branch, you will know just where to start your new venture internationally.
Both the webmaster and analytical tools help in making your site one of the best with some dedication, of course.