WEBSITE CRITIQUE – A BRAND NEW SERVICE OFFERED BY POWERSCRIBE

Over the last few years, more and more of our clients have asked for our comments on the look and feel of their website and how it may appear to the ‘outside world’.

We recognise that the appearance and professionalism of a website is key to influencing that all-important decision faced by every potential customer arriving on your site as to whether to buy or not.

We also recognise that experts in SEO and website design can often look at a website from a different perspective from which a potential customer will view it.

After all, a customer wants to feel that they are dealing with a trustworthy and professional business and will expect the website to reflect these ideals, as well as being quick and easy to navigate.

They will not be interested in how effective that website is at attracting visitors, nor whether they are using the latest in flash and animation techniques.

Indeed, flash and animation can often deter potential customers from looking further at a site if they are too precocious or time-consuming.

So, in recognition of this, we have enlisted the services of Peter Cunliffe, who has years of experience in evaluating the effectiveness of sales literature, and who has already carried out website critique services on an ad hoc basis for Powerscribe for a number of years.

Peter holds a qualification in Editorial Skills (including proofreading and copy-editing) from Chapterhouse but is keen to point out that his main focus when reviewing websites is to look at them through the eyes of the potential customer.

As Peter says:

‘When you have gone to the trouble of making sure that your website appears at the top of the search engines, it would be criminal for your website itself to then scupper your chances of ‘making that sale’ by not being as professional and easy to navigate as a customer would expect.’

Websites are a vital advertising medium in today’s world and a professional-looking website will greatly increase the likelihood of a potential customer actually making a purchase from, or making contact with a view to securing the services of, your business – at a fraction of the cost of an expensive advertising campaign !

So, why not give it a go – Peter’s website critiques can cost as little as £150.

To find out more click here