WEBSITE CRITIQUE – MAKING YOUR WEBSITE WORK HARDER

You’ve got your SEO sorted and potential customers are flooding onto your site.

But why aren’t these ‘visitors’ buying ?

Could it be that the functionality and design of your site is depressing those all-important conversion rates ?

So why not ask for an independent assessment of your website, carried out through the eyes of a potential customer ?

A customer who is not concerned about SEO, metatags, and keywords.

Nor the latest flash or animation techniques.

But a customer who wants to purchase, wants the purchase to be quick, easy and straightforward, but also wants to know they are buying from a trusted, credible and professional business.

Websighters specialise in carrying out reviews of websites from the customer’s point of view with particular focus on:

Ease, speed and logic of navigation, forwards and backwards. Appearance of website – does it look professional ? does it inspire confidence ? Does the website enhance or reduce the likelihood of a potential customer buying ?

Websighters have years of experience in evaluating hard-copy sales brochures for these same attributes and have now extended their expertise to include websites, recognising that websites are now accepted as being the first ‘port of call’ for anyone looking to procure products or services.

The Websighter review – how much will it cost and how quickly will it be done ?

A Websighter review normally costs around £200, although this will depend on the size and complexity of the website. A formal quote would be provided before any work is commenced.

The normal turnround time for a Websighter review is 5 working days from the commissioning of the review to the submission of a written report detailing the findings.

Note: if brochures/websites contain technical data and information Websighters would not look to comment on the accuracy of this data as clearly this can be highly specialised and outside the knowledge base of the reviewer.

Design

• Is it too cluttered ?
• Is the branding a) consistent b) omnipresent
• Is the use of colour appropriate ?
• Are too many font colours used ?
• Is there too much flash ?
• Is there too much animation ?
• Is the pageing and tabbing logical ?
• Are bios/team profiles provided (if appropriate) ?

Navigation

• Are the navigation buttons, thumbnails, drop-downs etc a) easy to find ? b) intuitive ? c) appropriate ?
• Can you get to where you want in less than 3 clicks ?
• Is backward navigation logical ?

Content

• Is the content relevant ?
• Does it read well ?
• Is the use of ‘English’ appropriate ?
• If there is a ‘news’ section is it a) current ? b) pertinent ?

Security

• Can the customer be certain that there is an acceptable level of security of sensitive information ?
• And that the security is actually functioning ?

Overall

• Does it look professional ?
• Does it inspire confidence ?
• Does it make buying easy ?